The Shift from Founding to Leading
The EdTech Roundtable is a confidential peer group where edtech founders and co-founders work through their hardest decisions with people living the same reality — and grow into the leaders their companies need.
Founder-CEO, co-founder COO, co-founder CFO — if you founded it and you're leading it, there's a seat for you.

A curated table. One seat is open.
Somewhere between founding and scaling, the job changes. The instincts that got you to product-market fit stop being enough. The company needs operating discipline, a real leadership team, and decisions made with judgment instead of adrenaline.
That change has a name. We call it the shift — from founding to leading. Every founder faces it. Most face it alone.
The reality
01
You can't be fully honest with your team, your board, or your investors. Every conversation has an audience. You're carrying decisions alone.
02
Everything routes through you. By the time the big call arrives, you've already made a hundred small ones that day.
03
Growth is happening in your head, not on paper. Every quarter is improvised.
04
You started this to help learners. Somewhere along the way, it became a company to keep alive. You want both back.
05
The company has outgrown your instincts. What got you here is not what gets you to the next stage — and you know it.
06
Funding is tighter, investors want efficiency, and the runway math is real.
07
You can't be fully honest with your team, your board, or your investors. Every conversation has an audience. You're carrying decisions alone.
THE TABLE
It is a working group for leaders who want to be challenged and are willing to challenge others. A curated table of edtech founders and co-founders who understand your market because they operate in it — and who will tell you the hard thing in a room where it's safe to hear it.
Confidentiality is enforced, conflicts are managed, and candor stays constructive. We protect the space so members can be honest in it.
We model the candor we ask for, and we contribute what we've learned from building and advising in edtech — without becoming the loudest voices in the room.
A defined decision-making process means sessions produce decisions, not just discussion. Commitments are stated out loud, written down, and reviewed.
Introductions, referrals, check-ins, and peer support keep momentum alive when the table isn't in session.
Most peer groups can't tell you whether they worked. We build measurement in from the start — participation, follow-through, decision impact, and progress against your goals.
THE REturn
Make the right call, not just a fast one — and stop learning everything the expensive way. Assumptions get tested before you act on them.
People who understand why a nine-month sales cycle is normal, why efficacy data matters, and what a district CTO actually cares about.
Grow into leading with confidence — stronger operating discipline, better delegation, more resilience — instead of just surviving it.
Build something that scales and still does right by students and educators.
Introductions, referrals, and relationships that would otherwise take years — from people who give before they get.
Generic groups don't understand district budget cycles, efficacy expectations, or nine-month sales cycles. We do — and so do the peers in the room.
A coach gives one perspective. A curated peer group gives several, from people living the same reality in real time.
Measurement is part of the model from day one. You'll know what your seat is producing.
THE NOW
The Roundtable is a true partnership — founded, curated, and facilitated together.
A trusted room, built on service, for leaders driving change in education.
We work alongside you, not from the audience.

Co-founder & Facilitator
Mike Bates earned his MS in Organizational Leadership from Cairn University. For 40 years, he has worked in EdTech publishing as an accomplished executive business leader, providing in-field leadership development for sales personnel and professional development specialists.
Mike is highly effective in sales operations leadership and has extensive experience managing teams focused on strategy, territory management, key account management, and revenue growth.
In 2009, Mike founded Michael Bates Strategic Solutions, a consulting business providing organizations with professional management expertise.
His track record spans twelve countries — establishing successful sales frameworks, orchestrating seamless transitions from teacher-level to district-level to ministry-level sales, and building teams with multi-million dollar pipelines.

Co-founder & Facilitator
A strategic executive bringing more than 30 years of experience directing and steering organizations in achieving transformation, aggressive growth, revenue generation, business development, market-driven product management, increased profitability, and brand elevation within the technology and digital publishing sectors. He has built, mentored, and led teams ranging from 10 to 100+ people, delivering award-winning operational and revenue gains with top-line responsibility of up to $143 million.
Mark continually works to maintain a keen pulse on market trends, opportunities, and innovation to deliver effective results.
Part of a bigger conversation. The Roundtable grew out of THE SHIFT: Insights from the Founder's Table — the interview series where edtech founders share what building really takes. The series is where founders tell their stories. The table is where they sit down and do the work.
TAKE A SEAT
Better decisions, made sooner, with people who understand the market and will hold you to them. Seats are limited and curated for fit — tell us a little about you, and we'll set up a conversation.